The relaunch and whats to come
Welcome to the all new CampusHero! We're still getting all the bugs worked out - but we'll be posting updates, news, and industry tips here on our blog as we go along. Thanks for reading!
The benefits of Campus Rep Programs for students.
As a college graduate in 2008, I’ve been working in the “real-world” for several years. Back when I was a college sophomore – campus representative programs were relatively a new phenomenon that were becoming increasingly popular. Let’s face it; College students are one of the most valuable markets for Companies to target and also one of the most difficult markets to penetrate.
I was the typical college student that was strapped for cash, and was determined to gain resume-building experience for my future. I realized this experience was quite difficult to receive with many internships being highly competitive and having stringent requirements (i.e. only allowing juniors and above). This is when I realized Campus Rep Programs are clearly a win-win scenario for students eager to earn cash/experience and Companies that want their brands spread around colleges, but are not able to do so through traditional forms of marketing.
When I look back to my college years – I realize one of the most beneficial experiences was my time spent as a campus rep for a start-up health/energy drink company. Sure, it was great having an unlimited supply of free energy drink products in addition to receiving a per-semester stipend, but this was far from the main benefit. The business and marketing experience I gained during this time was truly invaluable. I was able to voice my opinion to strategize and execute various marketing programs. The Company really valued my input and I felt like an important member of the organization. This feeling of fulfillment could not be reproduced by any traditional on campus job. This is not to knock anyone serving fries on-campus for minimum wage; I’ve done that as well!
As a member of a fraternity- we successfully hosted a large party with a live-DJ sponsored by the Energy Drink Company along with hosting several other on-campus events. When I look back to applying to my first job out of college – it was really my experience as a campus rep that set me apart. I realized all of my peers had solid grades and were heavily involved with on-campus activities, but how many can say they designed and executed several successful marketing initiatives and delivered results for a start-up Company. I would encourage current college students to try to take part in these programs by utilizing the features on CampusHero and enjoy many of the benefits and lessons I was able to receive. The features and resources on CampusHero are designed with the student in mind to maximize their campus rep experience.
Resume writing tips
When you are a college student seeking an internship or a job your resume can look just like everyone else's and that can make your job search a challenge. How can you get your resume noticed when all the candidates are basically equal when it comes to their educational background?
Resume Building Activities It's important, in this very competitive job market, to have more than your education on your resume. A college degree in and of itself isn't enough. Every college student should find time, even though time can be hard to find, to do as many internships or Campus Rep Programs as possible, to volunteer, to work on college projects, participate in clubs and organizations on campus, and to participate in activities which will not only help your resume stand out from the crowd, but will provide you with the opportunity to explore options and career paths for the future.
The next step is to make your resume shine. The time you spend on extra-curricular activities will be time well spent. Being part of a campus rep program looks great on your resume. You'll have more information to include on your resume than just your education. The key to success is to properly present your experience so it will impress your prospective employers and help you get invited for an interview.
Details count--and your gut is usually right. Make sure the formatting is consistent and text is aligned. I've seen resumes where the formatting was all over the place. Or fonts that just don't look right, colors that are off. Check grammar and spelling (the kind of stuff that spell check doesn't catch) - "they're" vs. "their" -"herd" vs. "heard" -- I see this all the time.
Most of the time, you know it in your gut. So listen to your gut, and also run it by friends and tell them they HAVE to be brutally honest with you, to look at it from the perspective of hiring you--not the perspective of going out for drinks with you later!
Maybe you're special, but make yourself extra special! Despite what your friends and family say -- you're not that special. Or maybe you are, but you're competing with a lot of other special people. Tough love? Absolutely. So when preparing a resume, highlight specific results you achieved. And make sure those are the results that matter to the person who's going to be interviewing you. And show that you understand the job is about doing something for the company, not the company doing something for you. Your passionate interest in becoming an ad executive isn't enough to make you a great candidate for the job.
Solve problems and set up some stories. Employers want to hire people who can demonstrate they are problem solvers. Create your resume with specific scenarios that demonstrate how you solved a problem, whether its with internships or college projects.
Don't just write what you did; transform that into how you did it and show how the way you think can help the organization with which you're interviewing.
Another tip: setting up your resume like this will give you interesting, compelling things to talk about with the interviewer. Stories and projects are way more engaging than a list of duties. It will make you feel more comfortable, and it will make the interviewer more interested.
The critical element of resume-writing: Getting it read! You can have the best resume, but when its stacked with hundreds of others it needs to get noticed. In other words, your resume, no matter how good, won't do all the work on its own. You put the time in to make it great, now make sure you also make it seen. So network. Networking also takes work--but it's much easier than most people think. People are always surprised at how many friends and neighbors have great contacts, and how many of those contacts are perfectly happy to chat with you.
Also ask your career or alumni office, friends, parents and professors to introduce you to people in your area of interest (marketing, banking, energy, etc.) and tell them you are student wanting to learn more about what they do, how they got into their industry. Offer to buy them a coffee - people love talking about themselves and this is a great way to get in front of key decision makers while also learning about the industry or career.
Ways to network in College
6 Ways to Network While You're in College Here's why you should build your network before you need a job--and how to do it.
It's never too early to start networking. And if you want a job when you complete your diploma, you've got to know people in the industry in which you want to work.
"The concept is to plant the seeds before you need to harvest them," says Heather Krasna, director of career services at the University of Washington's Evans School of Public Affairs. "By the time you're about to graduate, it's getting to be a little late in the day to start building those connections."
So how should college students go about making new connections and getting the most out of them when they have a full course load—and a social schedule to boot?
Here are 6 tips for networking while you're still in college:
Play the student card: Alumni and other contacts are more likely to want to help you while you're still a student, Krasna says. "It's less pressure because the person is just asking for advice," she says, and not yet looking for a job. That means if you want to pick the brain of someone who works in the industry you want to go into or even request an informational interview, now's the time to do it. Grow those relationships while there's no pressure, so those contacts will want to help you when you transition to the work world.
Use your friends' parents as resources: They've got decades of experience and are probably willing to share their expertise with you—and maybe even their contacts, too. Students tend to overlook their parents' friends when it comes to networking, but those parents are often well connected or know people who are. They'll still be around after you graduate, but it can be less awkward to ask for their advice and guidance while you're in school, says Jodi Glickman, communications expert and author of Great on the Job. "You want to build up this stable of resources before you need them, so that when you actually are looking for a job, you can go in and tap in," she says.
Get out of the bubble: The isolation of some college campuses fosters learning, but when it comes to networking, students can get ahead by networking off campus, says Emily Bennington, who helps college graduates transition into careers through her company, Professional Studio 365. Check out conferences in your field or your local Chamber of Commerce. "Rather than using your savings for a spring break in Daytona ... go to a conference that's within your industry," Bennington says. "Use social media strategically about six to eight weeks in advance of your landing at that conference to reach out to people who are going to be at that event."
Use LinkedIn: Too many students make the mistake of thinking they can avoid LinkedIn until after college, but the smart move is to use it now to track the network you're building. LinkedIn recently launched new options for students that make it easier than ever to get the hang of this network. If you still have trouble getting into the LinkedIn habit, try spending half the time you'd normally spend on Facebook on LinkedIn instead, Krasna suggests.
Use Twitter strategically: While LinkedIn is lauded as the professional social network, Twitter can be even more useful for connecting with people you want to know. Make a list of people in your industry who you look up to, and use the network strategically to connect with them. Like LinkedIn, Twitter can help you take all of these strategies to the next level because it provides an opportunity to keep in touch with the network you're building.
Get an internship or campus rep position: This is the most obvious option, but it can't be overstated. The value of an internship or campus rep position is tremendous, both in terms of skills and contacts. Employers often hire full-time workers from their internship pool, which means having an internship puts you ahead of other job seekers. In addition to giving you real-life experience to put on your résumé, an internship puts you in eyesight of people who work in your field of choice, which means they're more likely to think of you when job opportunities arise.