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According to recent studies the college market accounted for $231 billion in consumer spending last school year.
The same study noted that there were more college students than ever -- 16.5 million -- creating the largest college population in the nation's history.
College students are, however, a tough crowd for marketers. Wired as the generation may be, its members not only tend to ignore traditional media -- television, radio, and newspapers -- but, studies show, they are no more likely to click open an Internet ad than older adults are.
They do, however, listen to one another. Gary Colen, an executive vice president of marketing at Alloy, said telecommunication companies were early users of campus representatives, but, increasingly, retail and consumer goods firms are relying on them to counter the cacophony of corporate messages. Youth marketing firms say that sentiment is echoed in their research, which indicates that ...students have a growing mistrust of corporate messages.
Student representatives also have the power to connect companies with the zeitgeist of a student body, which can differ from campus to campus. ''MIT kids understand MIT kids, BU kids understand BU kids, and Tufts kids understand Tufts kids," said Josh Velasquez, an MIT senior who is working as a campus representative for JetBlue this semester.
A lot of the campus reps become involved in these companies because they have been loyal customers of the products. Jeff Seibert ‘08, a campus representative for Apple, said he had always loved the company’s products and had wanted to work for them since the beginning of high school. Some students choose to continue working with these companies after graduation.
Our website is accessed from students and college organizations across the country. These students are eager to make money by getting the “buzz” going about your products or services. We offer all types of companies a way to directly penetrate the college market. Even if your company doesn’t have an organized campus rep program, our website is the perfect solution for creating one. What are you waiting for? See how the Campus Hero can help your company today.
The same study noted that there were more college students than ever -- 16.5 million -- creating the largest college population in the nation's history.
College students are, however, a tough crowd for marketers. Wired as the generation may be, its members not only tend to ignore traditional media -- television, radio, and newspapers -- but, studies show, they are no more likely to click open an Internet ad than older adults are.
They do, however, listen to one another. Gary Colen, an executive vice president of marketing at Alloy, said telecommunication companies were early users of campus representatives, but, increasingly, retail and consumer goods firms are relying on them to counter the cacophony of corporate messages. Youth marketing firms say that sentiment is echoed in their research, which indicates that ...students have a growing mistrust of corporate messages.
Student representatives also have the power to connect companies with the zeitgeist of a student body, which can differ from campus to campus. ''MIT kids understand MIT kids, BU kids understand BU kids, and Tufts kids understand Tufts kids," said Josh Velasquez, an MIT senior who is working as a campus representative for JetBlue this semester.
A lot of the campus reps become involved in these companies because they have been loyal customers of the products. Jeff Seibert ‘08, a campus representative for Apple, said he had always loved the company’s products and had wanted to work for them since the beginning of high school. Some students choose to continue working with these companies after graduation.
Our website is accessed from students and college organizations across the country. These students are eager to make money by getting the “buzz” going about your products or services. We offer all types of companies a way to directly penetrate the college market. Even if your company doesn’t have an organized campus rep program, our website is the perfect solution for creating one. What are you waiting for? See how the Campus Hero can help your company today.